6 Simple Steps to Close Any Sale

There are all kinds of tips, tricks and techniques for closing the sale, and some of them even work some of the time, so how come you're having so much trouble closing?

This is the single most common question salespeople ask us....and it has the single most simple answer.

If you're having trouble closing the most probable cause, ironically, is your opening.

The sales process needs to be viewed as a whole, with each step just as important as the preceding one.  If you miss a step, you'll be standing on shaky ground, miss two and the whole thing collapses.

1. Start by building rapport with your customer, then once they're comfortable with you and you have a level of trust,

2. Ask them lots of brilliant questions to find out what they really want.

3. Match up what they really want with the benefits your products or services will provide to them.

4. Tell them why you’ve made the match and make it personal; “I recommend our flexible backscratcher because it will scratch that itch you’ve been having, Mr Client, and then you won’t need to spend all that money on masseuses with long fingernails. And of course, the real benefit to you is your wife won’t be so annoyed with you for paying so much to get your itch scratched.”

5. Flush out their smokescreens and

6. Deal with their real objections.

Then when the time comes to close, you'll find it's a mere formality. It takes care of itself.

Sure, there are dozens of different types of closes, they even have names, but none of them work more effectively than starting out as you mean to finish.

It sounds simple and it really is, though it takes skill, practice and experience to do it well.